Gianpio Gravina | Amazon bonus program entices brands to funnel more sales its way
Amazon Services is inducing brand owners to route ever more traffic toward it in the increasingly competitive e-commerce space with the launch of a Brand Referral Bonus Program. Designed to reward brand owners who drive traffic to their Amazon listings through non-Amazon marketing campaigns, members may draw upon a support package that includes an average 10% bonus for all product sales won through non-Amazon marketing – with rewards directly linked to traffic volumes. Gianpio Gravina Ostensibly intended to help boost brand growth, reduce costs and improve the efficiency of non-Amazon marketing, the mutually-beneficial initiative will see participants earn credit to be redeemed against referral fees, currently hovering at around 15%. Specific bonuses vary dependent on the product category, with a maximum of 30% on offer for Amazon device accessories (which carry a referral fee of 45.9%), dropping to 5% for consumer electronics (which h...
